Trade Show Preparation

Trade shows and Exhibitions… lets be ahead of the game!

Trade shows can come in all different shapes and sizes, most are target market specific and tailored for a particular topic or following – but all are information opportunities for your prospective clients.

The execution of your booth at a trade show is imperative to stop traffic and encourage them to explore your product.

Planning is KEY! Start no later than 3 months out.

-          Accommodation: Check out your options and availability early. If you're attending a large expo, hotel rooms may be reserved for travelers early

-          Relevance: Make sure you are attending a trade show that is relevant to your product and clientele

-          Message: Clear and concise! Are you launching a new product? Do you have big news to share?

-          Collateral: Get your product out there with anything from brochures and business cards to notepads and pens. Why not include wedding kits, conference and event kits or even branded giveaways?

-          Network: Get the word out early that you're going to be in town!  Let your existing, past and potential clients, this builds and maintains relationships AND it’s a great way to talk about previous quotes, upcoming business and potential opportunities

-          Research: The attendee list – should there be an invitation-only guest list to the Expo, some organisers send the exhibitors an attendee list prior to the event. This is pure GOLD!

-          Branding: What is the look and feel of your booth? Think about what is going to draw customers in: media walls, logos, interactive items such as games or a competition. Do you need power to your booth for lighting and TV's or perhaps furniture? A stylist might be sponsoring the event – maybe reach out to them to see if they're able to assist you with your booth style and theme.

Happy Planning!