Sarah McPhail

Founder of SJA Consultants, Sarah brings over 20 years of Sales and Hospitality experience to the forefront.

With a Business Development and Sales background in boutique hotels, retreats and lodges, Sarah specialises in providing outsourced business development services, sales workshops and practical sales support designed to drive results.

Since launching SJA in 2021, Sarah has supported small businesses and event venues nationally, adapting to changing sales landscapes and consistently delivering strong lead generation outcomes and thriving sales workshops.

Her work spans across a range of industries with a strong emphasis on bringing back human connection to the sales process - ensuring that connection and relationships remain at the heart of business growth.

Sarah prides herself on the customer experience and purchasing journey, beginning to end. Sarah is down to earth and has a genuine demeanor are qualities so very important to her and her company.