Hospitality Sales Consultancy
What you need, at the time you need it.
Practical advice, tailored sales workshops and hands-on expertise helping your team simplify sales and grow with confidence
Outsourced Hospitality Sales Support
SJA Consultants provides outsourced hotel and event sales support for properties across Australia that want to grow revenue without the cost of an in-house sales team.
We work with independent hotels, conference and event venues, and regional properties ready to get serious about proactive sales. Whether you need someone to run your entire sales function, generate MICE (Meetings Incentives Conferences Exhibitions) leads or upskill your existing team, we step in and get to work.
With over 20 years of experience in hotel and event sales, we know that sales is often the first thing to fall off the list when the day gets busy. That is exactly the gap we are built to fill.
“Working with SJA Consultants allows our sales team to be supported in their roles to scope new opportunities and source new leads where our business needs sit, and they deliver”
Sales Manager Groups and Events | Baillie Lodges
Event Sales Workshops
Our event sales workshops are built for hotel and venue teams who want practical skills they can put to work straight away. Sessions cover the full sales process, from converting enquiries and building client relationships, to outbound sales techniques, client retention and understanding the customer journey from first contact to repeat business.
Designed for small to medium sized conference and event sales teams, our workshops are straightforward, relevant and grounded in the realities of hospitality sales.
LinkedIn Local Founder | Anna McAfee
“I had the pleasure of attending Sarah's Sales Workshop for the events industry and it was outstanding. Sarah has a way of making sales feel a lot less scary and breaks down the tasks and nuts and bolts of sales and planning”
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The Link Events | Assistant Events Coordinator
“Sarah is an absolute wealth of knowledge and creates such a welcoming environment making it so easy to share experiences, ask questions and have an open discussion. At no point did the workshop feel rushed or overwhelming.”
“One of the most valuable takeaways for me was the approach to lead generation which is achievable to incorporate into daily business operations. The suggested generation tactics were clear using real world examples and practical advice.”