What is Lead Generation?
Lead generation is the initiation of your customer’s interest in either your service or product. Leads can be generated in all forms of connections made with your prospective target market. If done well, lead generation strategies create strong relationships with qualified customers who will invest in your business for a long time.
Forms of lead generation may come in forms of: (not limited to)
Digital Marketing strategies (email marketing, social media, your website, channels, search engine optimization SEO, influencer marketing)
Telemarketing strategies (cold and warm calling)
Event Hosting (webinar, hosting a networking event, showcase)
Networking - build relationships
Lead Magnets / Unique Selling Points (USP’s)
Special Offer
Retarget with past enquiries
Lead generation is vital for a business to see growth. Increasing your brand awareness and educating the consumer about your product, will encourage the level of enquiry to spike. When an enquiry has come to you via one or all of your chosen channels (above list), the relationship needs to be nurtured through the process and an enjoyable experience from the beginning - this sets the tone throughout.
Key factors for your sales team when receiving a lead
LISTEN! listen to the enquiry. Take notes
Contact details - first and last name, phone number, email, company name, website, social media channels (if applicable)
Qualify the enquiry - date of the event, number of guests, catering requirements, event style, accommodation if required, location of the attendees, reoccurring event, audio visual required, budget,
Who have they enquired with already? This helps to know who your competitors might be
When is the best time for you to see our venue?