Testimonials and Reviews are Online Currency: why they matter more than ever
As the digital age continues to grow, so does the importance of online credibility. For businesses, the online world has become an incredibly powerful tool, but acquiring customer trust is challenging. As opposed to just a few years back, the internet now has users who are more savvy than ever. As a result, we are in a time where online reputation and credibility are becoming increasingly more important. Testimonials and reviews from satisfied clients or customers are gradually shaping into the currency of the online world.
The Pros
Testimonials and reviews are typically itemized to serve a particular purpose, whether to be published on a company’s website, in a social media post or review site. The power of these reviews goes beyond the initial effect on current and potential customers; they establish a brand’s reputation in the long run.
Stronger Credibility
Reviews from clients or customers lend credibility far more effectively than anything a business can say itself. These reviews provoke a sense of authenticity and transparency, as they are coming from real individuals who have used and experienced your product or service without any bias.
Better Search Engine Optimization
Nowadays, online users and potential customers trust search engines more than ever, and as a result, businesses have to engage in SEO (search engine optimisation) in order to rank higher on search engines. Reviews and testimonials can make a strong contribution to a business’s SEO effort. Firstly, search engines such as Google use these to identify a business that is credible and legitimate, and hence can boost a business’s online presence.
Better Social Media Engagement
Feedback, opinions and testimonials from customers can also boost a business's engagements on social media. Reviews can dramatically increase the engagement of customers who love your product. Furthermore, user-generated content helps in improving your online presence.
The Cons
Although testimonials and reviews can have a huge positive impact on a business, the wrong review or bad testimonial can rapidly spiral out of control.
Negative Reviews
Negative reviews, if not managed properly, can quickly dim light on the positives. Consequently, it’s essential to confront these reviews in a constructive manner. Every company ought to have a strategy to tackle negative reviews and manage the negative feedback where possible.
Testimonials and Reviews have a potent impact on a business's online presence. They are gradually becoming the currency that enriches a business’s online reputation, and it's something that every organisation should focus on. While creating a strong social media presence, strengthening search engine optimisation efforts and providing excellent customer service, also put emphasis on acquiring positive reviews and testimonials. Remember to deal with negative reviews as soon as possible and make good use of the positive reviews, not only to build credibility but to build a great rapport with clients and customers.
